Head of Consumer PR & Events - Staines - ML/HQ000385520_2864

Job Description:
We are looking for a senior level, experienced consumer PR professional.
Role:

-To ensure the company customers (B2C), prospects, media, analysts and opinion leaders experience high quality integrated PR, publications and events in the UK
-To lead on social media for company
-To ensure employees experience integrated internal PR in the UK,
-To build credibility as a healthcare leader and also a consistent, coherent and forward looking image.

Accountabilities:

Using specialist expertise, knowledge and experience of customer PR, social media, events and internal PR and publications across all markets (Consumers, SMEs, Corporates, and Intermediaries):

*To work as a member of Customer Communications and Marketing and Customer Developments teams and closely to Group Corporate Communications to
*Drive and deliver the strategic planning and integration of all customer PR, social media, events, publications and internal PR for the company (B2B and B2C products)
*Create and implement PR programmes that positively position the company in the market
*Create and implement social media campaigns that drive positive engagement in the market
*Deliver an event strategy and plan which supports the company objective of being a leader whilst driving quality leads
*Develop a customer publications strategy and plan for the company that promotes and champions all business lines and products in the company portfolio.
*Define and shape the internal and external PR strategy for company and manage the brand reputation with the media
*Lead crisis communication for the company in conjunction with The Group
*Deliver the internal PR strategy to match the external PR plan
*Deliver all customer PR, including Social Media, events and internal PR for he brand
*Select key spokespeople for the brand, provide media training and deliver a clear plan for selected spokespeople
*Influence and build strong relationships with stakeholders both internally and externally; lead and train senior spokespeople in regard to messages to the media
*Provide PR advice and counsel to executives
*To support the Head of Customer Communications to achieve the agreed AOP targets and ensure PR, events and internal PR activities are met within the agreed timescales and within budget
*To work closely with the Head of Planning and the Head of Advertising and Sponsorship for the integration of the creative idea
*To prove the impact of the activity, demonstrating how and why the marketing communication has performed, and learning for the future
*This includes project management, management of agencies and management of the PR, events and internal PR budget, planning, continual development of the strategic & creative approach, co-ordination and integration work
*To represent the Customer Communications department as the customer champion PR, events and publications expert
**To deliver against brand perception, acquisition and retention targets (see separate objectives)
*To act as the sponsor of the Communications team credibility programme and lead cross-functional team to deliver activities (awards, stakeholder engagement, etc.)


Qualifications, Training & Experience:

*Educated to degree level, or equivalent, with extensive commercial experience in the planning and the creative delivery of PR, social media, events and internal PR across B2B and B2C
*Man management experience
*Excellent planning and organisational abilities
*Strong communication and presentation skills, with a positive persuasive manner, capable of bringing others along
*Implementation experience in the latest tools, methods and approaches that are driving higher awareness rates, higher brand perception levels
*Ability to work with relevant analytics and demonstrated experience in the use of measurement and advertising tracking tools and incorporating results of these tools into marketing campaigns
*Solid budget management experience