Marketing Manager - Financial Services Co - City of London - SC/HQ00038985_1983

Job Description:
* Marketing Manager * £240 - £280 per day * Role based in London * 6 month contract starting February 2012 * Working for a large Financial Services Company

We are recruiting for a skilled and experienced Marketing Manager to commit to a 6 month contract role based in London working for a large Financial Services Company.

This position requires working with key stakeholders to ensure alignment with business objectives while ensuring company wide consistency.

The Marketing Manager will be responsible for:
Marketing Planning and Execution:
*Developing and executing integrated marketing plans to support business objectives. Ensuring these are delivered within agreed timescales and budget to a wide target audience across a number of channels (email, DM, advertising, events etc)
Resource Management:
*Working with in-house Creative Services (design) and Event Management teams to deliver either events or materials as required
*Briefing external agencies (advertising, media buying) where necessary, and managing them and the in-house client through the process
Measurement
*Measuring the impact of marketing campaigns with a view to continuously improving the effectiveness and impact of marketing to the benefit of the business
Product Marketing
*Working with internal teams (both product and sales / account management) to develop materials (print or digital) that articulate the value and product propositions
Events
*In conjunction with the in-house events team, identifying and creating opportunities, co-ordinating participation at external and internally organised events and conferences, that may be of benefit and relevance to the business unit
Website
*Working with the Web team to create web content that supports the marketing objectives. Includes ownership of addition, revision and removal of content from the website
Social Media
*Working with the social media team to promote the business through the groups social media channels
Finance
*In conjunction with the Head of Marketing, managing, monitoring and reporting marketing budgets.
*Making sure that budgets are used in the most effective manner
Process
*Ensuring the relevant sign off processes, branding guidelines and compliance are adhered to
Co-ordination
*Working with marketing colleagues in other business units to ensure opportunities are leveraged and that there is co-ordination and therefore consistency across the group

Skills and Experience required:
*We are looking for an experienced marketing professional with a track record of working with senior stakeholders, in delivering international marketing communication programmes in a large multi-national environment
*Proven project management skills required.
*Educated to degree level - CIM or other Marketing qualifications
*Experience across both B2B and B2C
*Understanding of financial markets and products (specifically derivatives and related products such as CFD's)
*Excellent experience within digital marketing and social media as a marketing vehicle
*Ability to use Word, Excel and PowerPoint essential